Behind the brand gives a glimpse, a sneak peek at brands that were chosen by you and who have participated in making Natural Hair Box an incomparable service each and every month. The interviews are designed so that members and readers have the chance to see the person, the mastermind and the driving force behind such great brands.
I have known Sonia for a few years. In fact, she has styled my hair in the past, before zooming off to the Big Apple. Sonia is definitely a pillar of the natural hair community. In fact, she has probably styled a large majority of the naturalistas in Birmingham, AL.
I am definitely humbled to have Nahbila Essentials as a June Natural Hair Box feature brand!
Simple – Safe – Effective
Jael: How would you describe your brand to people who are not familiar with you?
Sonia: Nahbila’s Essentials is a blend of simple, safe and effective plant based ingredients designed to help grow and maintain beautiful healthy hair.
Jael: What is the story behind launching your business?
Sonia: I developed the products as a result of having very few quality products in the market to choose from 12 years ago. I started making products to suit my clients’ hair care needs and they fell in love with them and asked for more. Using my cosmetology and holistic health background, I married two of my great passions: Aromatherapy (from essential oils) and hair care (natural hair being my specialty).
Jael: What is the one product that represents your brand’s image well? And why?
Sonia: The Aloe Peppermint Gel. It represents my brand well because of the refreshing minty aroma that wafts into your nostrils when you open up a jar, how light and non-greasy it feels on your fingers and how well it sets your styles (twists, coils, wash n gos, etc)
Jael: With so many natural hair and beauty products emerging, how does your brand stay relevant?
Sonia: We have built a loyal client base over the past 12 years by maintaining the quality of our product and not sacrificing quality for quantity. We listen to our clients’ needs and continue to try to fulfill them at every opportunity. One of the things people say they like best is that we can be reached directly for ordering or answering questions. Since we produce, package and distribute our products, we continue to build the relationship with our clients.
Jael: Women are choosing to not to wear relaxers are focusing more on product ingredients. What type of advice can you share when choosing products that are made from gentle natural ingredients?
1. Don’t just run in and buy what is on sale without researching to find out what your hair needs most.
2. See a professional stylist for consultations, trims or other styling needs on a regular basis. If finances won’t allow for frequent visits, then at least go periodically.
3. Know that what works well for one person may not work as well for you because your hair needs may be different.
Jael: For your product that was included in Natural Hair Box, what are the best ways to use it?
Sonia: The moisturizing Spray is a daily leave in conditioner, so mist it on any style (except press) and fluff and go. It is also a fantastic detangler and skin moisturizer (especially those ashy corners)..lol
Jael: Why do you think people love your products?
Sonia: They are consistently good quality, smell great and THEY WORK!! Plus they don’t leave your hair sticky and gooey.
Jael: What is one memorable story you can share with us about you and your brand?
Sonia: One of my clients told me how she was using the Moisturizing Spray for her daughters’ braids and it completely got rid of the eczema on her scalp and neck. She said it was the only thing that worked on her dry flakey skin and though that wasn’t the intended purpose for the product, it worked. She said I had better not stop making it!!!
Jael: What is a piece of advice you would like to share with someone that is building a brand for hair products?
Sonia: Listen to your customers and stay true to your passion.
Jael: What can we expect next from you and your brand?
Sonia: Continuous great quality products!!
Connect with Sonia of Nahbila Essentials at the following links: