Behind the brand gives a glimpse, a sneak peek at brands that were chosen by you and who have participated in making Natural Hair Box an incomparable service each and every month. The interviews are designed so that members and readers have the chance to see the person, the mastermind and the driving force behind such great brands.
Handmade – Simple – Goodness
Jael: How would you describe your brand to people who are not familiar with you?
Sheena: I would describe my brand as the fun cool easy laid back natural brand. I believe hair doesn’t have to be so difficult. Keep moisture in and sprinkle a little bit of herbs on your scalp to make your hair grow stronger and longer. That’s it. Simple.
Jael: What is the story behind launching your business? And why did you choose to focus on natural hair products? Did you have previous hair/beauty experience prior to launching?
Sheena: I started out with a soaping business called Stonewashed. It didn’t work but that was my fault. So I had all this oil and shea butter and mango butter just lying around and I thought, “What am I going to do with all this stuff now?” My subconscious mind brought this idea to my conscious mind. It just popped into my head… “Make hair products.” I didn’t have previous hair experience, but I listened to that little voice in the back of my head….glad I did!
Jael: What is your favorite color?
Sheena: My favorite color is blue.
Jael: What is the one product that represents your brand to the fullest? And why?
Sheena: LOL. Ok. I would say my Cocoaloe hair lotion. It was a turning point for me. My first water based product. The product that brought put the Hydration in Hairitage Hydration.
Jael: With so many natural hair and beauty products emerging, how does your brand compete?
Sheena: I only compete with myself. I see what I can do to make HairitageHydration better everyday. I really am oblivious to what other brands are doing.
Jael: Women who wear their hair natural are focusing more on product ingredients. What type of advice can you share when choosing products that have gentle natural ingredients?
Sheena: I say do your thing. Whatever you know your hair likes, say if it like shea butter and castor oil, stick with products that you know have that in it. I believe the more simple the ingredients are in a product, the better it will work for your hair, and the better you can tell what is working for your hair. My ingredients lists are very simple. So say if there is a product with shea butter, horsetail, mango butter, sunflower oil in it and you know shea butter, horsetail, and sunflower oil are your hairs friends.
Jael: What does your hair look like right now?
Sheena: I have some patra braids that I learned how to do from Blackwomanhair on YouTube. I’m not a hair stylist at all lol. I’m just now learning how to do hair. I had dreads for years so this twist and twist out stuff is all new to me.
Jael: Why do you think people love your products?
Sheena: Ok. First I think people love Hairitage Hydration products because of the unique name. I think that’s what gets them first. Then, once they get into their hand on the product and the smell it…Mmmmm! Finally, once they put it on their hair and see how good it makes their hair feel, how the moisture stays in… they’re in love
Jael: What is one memorable story you can share with us about you and your brand?
Sheena: . This is a memorable story… This is my first time being in a box….first time being interviewed. Kinda Cool!!! Very humbling. Thanks for the opportunity.
Jael: You are welcome and it has been great partnering with you. What can we expect next from you and Hairitage Hydration?
Sheena: What will you see next from Hairitage Hydration.. hummmm. I cant tell you that… I’m a pretty spontaneous person. I have a ton of ideas for things I want to put out. I have a ton of people asking me for sample packs, so that’s in the works, I have a couple of different types of “sets” I want to do. I have things that I want to do on my Facebook page. I’m trying to keep it fun over there. So there is lots to look forward to. You just gotta keep watching!
What is your experience with Hairitage Hydration?
Social media is great so connect with Sheena:
- Etsy: http://www.etsy.com/shop/HairitageHydration
- Facebook at www.facebook.com/HairitageHydration
- Instagram @HairitageHydration
Just for you ladies, use discount code NHB20 for 20% off a purchase of $20.00 or more