Behind the brand is a sneak peek at brands that were chosen by you and who have participated in making Natural Hair Box an incomparable service each and every month. The interviews are designed so that members and readers have the chance to see the person, the mastermind and the driving force behind such great brands.
Jael: How would you describe your brand to people who are not familiar with you?
Andreanna: Hair Tease is about beauty from the inside, out. We often take care of external beauty more than internally, and we must do both equally for a healthy mind, and body, to experience ultimate beauty.
Jael: What is the story behind launching your business?
Andreanna: As long as I can remember I have had issues maintaining healthy hair because I believed the misconceptions about black hair. I used products that were not for my hair type, and did not provide the TLC that my hair required because I would have preferred the “wash and wear” type of hair. Over the years, as one who lives holistically, I learned how to style my hair so that it stays beautiful and still using products beneficial to my body and mind…meaning no perms, weaves, or anything that was damaging. I have used herbs since I was 16 for different health results and was raised in a house hold of tea drinkers, rather than coffee. I found that herbs and flowers are extremely versatile and can be used in almost every area for care of the body for optimal health. I began repairing my perm and weave damaged hair and scalp with herbs, essential oils, and styles consistent with the gentleness needed for my hair to be healthy from root to tip. I have had dreadlocks for 2 years now, and the herbs have offered me the same results as before I changed hair styles.
Jael: What is the one product that represents your brand’s image well? And why?
I’m excited that Hair Tease is growing to be a multi-faceted company. Currently, we are doing wonderfully with Hair Tease, Moisture Blend. It has all of the benefits of detoxifying and conditioning that is possible using Hair Tease. It not only preserves moisture, it infuses moisture into the hair shaft along with promoting the scalps natural oils to extend to the tip, and penetrating the hair and scalp. It truly represents beauty inside and out. It is the beginning of summer, however, while we draw near the cooler climate, Hair Tease will launch its anticipated Beautifying Ritual Drinking Tea, to beautify the hair and scalp, and detoxify the vital parts of the body which eliminate toxins through the pores and hair, improving the scalps and skins ability to absorb nutrients. We are looking forward to it being another great highlight of the brand.
Jael: With so many natural hair and beauty products emerging, how does your brand stay relevent?
Andreanna: Not only are we relevant, but we are unique to the market because we provide for the need and desire to be beautiful and healthy, without compromising either.
Jael: Women are choosing to not to wear relaxers and are focusing more on product ingredients. What type of advice can you share when choosing products that are made from gentle natural ingredients?
Andreanna: My suggestion in regard to any product, not exclusive to hair products, is to pay attention to the ingredients and know why the ingredients may or may not be beneficial. Knowing the ingredient, but still being uninformed about it can result in a poor choice. “Natural” is being misused because there is a growing market of health conscious people. “Naturally derived” is commonly confused with natural. The best example of this would be alcohol. Alcohol is naturally derived from corn or grains. Products manufacturers will use alcohol for a certain result in the product, and still be able to capture some of the market by using the word “natural” on the label.
Jael: For your product that was included in Natural Hair Box, what are the best ways to use it?
Andreanna: The best ways to use Hair Tease is as directed. However, experimenting with it, I have made some amazing herb infused oils and Loc refresher sprays with Hair Tease. It would be great for the users to try. You can also get more use out of the product.
Jael: Why do you think people love your products?
Andreanna: People love Hair Tease because of its uniqueness and refreshing appeal. It is a luxury and special treat for those of us who enjoy spending time to look and feel beautiful and healthy.
Jael: What is one memorable story you can share with us about you and your brand?
Andreanna: I didn’t realize how much people would love Hair Tease until I did my first show in Atlanta, which was Fro Fashion Week, 2013. I had such great reviews and feedback. As a start up company, I felt very warmly welcomed into business. From what I hear, most people may not get such rave reviews of their products on their first debut, so I feel very lucky. On the days that I am tired, it is the people who love Hair Tease and what I have created that keep me going.
Jael: What is a piece of advice you would like to share with someone that is building a brand for hair products?
Andreanna: The ONLY key to success is to not quit. Success will find those working for it.
Jael: What can we expect next from you and your brand?
Andreanna: Hair Tease is currently spreading its wings into retail. It may be at a spa or salon near you sooner than later. Also, look to purchase the Beautifying Ritual Drinking Tea online, in August 2013.
Ladies, what is your experience with Hair Tease- June Natural Hair Box feature? What have you experimented with?
Social media is great, so be sure to connect with Andreanna!